What things cost in 2004
In 2004, a gallon of regular gas cost $1.88, a dozen large eggs $1.34 and a pound of white bread $0.969 on average, according to the U.S. Bureau of Labor Statistics. Prices overall were 1.7 times higher by 2025, so $1.00 in 2004 bought about as much as $1.70 did in 2025.
By category
Energy: a gallon of regular gas $1.88, a gallon of diesel $1.92, a gallon of heating oil $1.65 and a kilowatt-hour of electricity $0.094. Bread, grains and baking: a pound of white bread $0.969, a pound of all-purpose flour $0.303, a pound of white rice $0.536, a pound of spaghetti $0.947 and a pound of chocolate chip cookies $2.65. Meat and poultry: a pound of ground beef $2.16, a pound of sirloin steak $6.62, a pound of beef stew meat $3.32, a pound of whole chicken $1.07, a pound of frozen whole turkey $1.09, a pound of sliced bacon $3.38, a pound of pork chops $3.08, a pound of boneless ham $3.05 and a pound of bologna $2.60. Eggs and dairy in 2004: a dozen large eggs $1.34, a gallon of whole milk $3.16, a pound of cheddar cheese $4.27, a pound of American cheese $3.98 and a half gallon of ice cream $3.84. In fruit and vegetables, a pound of bananas cost $0.495, a pound of navel oranges cost $0.859, a pound of lemons cost $1.23, a 12-oz pint of strawberries cost $2.23, a pound of seedless grapes cost $2.06, a pound of iceberg lettuce cost $0.798, a pound of tomatoes cost $1.61, a pound of white potatoes cost $0.454 and a pound of broccoli cost $1.20. Pantry and snacks in 2004: a pound of white sugar $0.426, a pound of dried beans $0.767, a pound of margarine $1.08 and 16 ounces of potato chips $3.40. In coffee, beer and wine, a pound of ground coffee cost $2.85, 16 ounces of beer cost $1.07 and a liter of table wine cost $6.92.
What changed
Compared with 2003, the biggest increases were for a pound of white rice (up 19%), a gallon of regular gas (up 18%) and a gallon of heating oil (up 18%), and the biggest decreases were for a pound of lemons (down 7%), a pound of chocolate chip cookies (down 6%) and a pound of white bread (down 3%).
Since 2004, 27 of these 39 items have risen faster than overall inflation, so they cost more today even after adjusting for it: a dozen large eggs, a pound of ground coffee, a pound of ground beef, a pound of beef stew meat, a pound of white sugar, a gallon of heating oil, a pound of dried beans, a pound of white potatoes, a pound of broccoli, a pound of sliced bacon, a liter of table wine, a pound of iceberg lettuce, 16 ounces of potato chips, a kilowatt-hour of electricity, a pound of sirloin steak, a pound of white rice, a pound of white bread, a pound of whole chicken, a gallon of diesel, a pound of margarine, a pound of chocolate chip cookies, a pound of navel oranges, a pound of all-purpose flour, a pound of boneless ham, a pound of frozen whole turkey, a gallon of regular gas and 16 ounces of beer. The other 12 are cheaper in real terms than in 2004; the biggest real-terms drops were for a pound of tomatoes (33% lower), a 12-oz pint of strawberries (30% lower) and a pound of American cheese (27% lower). Some of these series end before 2025; for those, the comparison uses the last year the Bureau published.
Every item in 2004
| Item | Price in 2004 | In 2025 dollars | Latest price | Real change to latest |
|---|---|---|---|---|
| A gallon of regular gas | $1.88 | $3.20 | $3.26 (2025) | +2% |
| A gallon of diesel | $1.92 | $3.27 | $3.68 (2025) | +12% |
| A gallon of heating oil | $1.65 | $2.81 | $3.62 (2025) | +29% |
| A kilowatt-hour of electricity | $0.094 | $0.16 | $0.185 (2025) | +15% |
| A pound of white bread | $0.969 | $1.65 | $1.87 (2025) | +13% |
| A pound of all-purpose flour | $0.303 | $0.516 | $0.56 (2025) | +8% |
| A pound of white rice | $0.536 | $0.914 | $1.05 (2025) | +15% |
| A pound of spaghetti | $0.947 | $1.61 | $1.32 (2025) | −18% |
| A pound of chocolate chip cookies | $2.65 | $4.52 | $5.05 (2025) | +12% |
| A pound of ground beef | $2.16 | $3.68 | $6.09 (2025) | +65% |
| A pound of sirloin steak | $6.62 | $11.28 | $12.97 (2025) | +15% |
| A pound of beef stew meat | $3.32 | $5.66 | $8.14 (2025) | +44% |
| A pound of whole chicken | $1.07 | $1.82 | $2.06 (2025) | +13% |
| A pound of frozen whole turkey | $1.09 | $1.86 | $1.52 (2019) | +3% |
| A pound of sliced bacon | $3.38 | $5.76 | $7.02 (2025) | +22% |
| A pound of pork chops | $3.08 | $5.25 | $4.56 (2025) | −13% |
| A pound of boneless ham | $3.05 | $5.20 | $5.48 (2025) | +5% |
| A pound of bologna | $2.60 | $4.43 | $2.70 (2019) | −23% |
| A dozen large eggs | $1.34 | $2.28 | $4.25 (2025) | +86% |
| A gallon of whole milk | $3.16 | $5.39 | $4.07 (2025) | −24% |
| A pound of cheddar cheese | $4.27 | $7.28 | $5.84 (2025) | −20% |
| A pound of American cheese | $3.98 | $6.78 | $4.95 (2025) | −27% |
| A half gallon of ice cream | $3.84 | $6.54 | $6.37 (2025) | −3% |
| A pound of bananas | $0.495 | $0.844 | $0.647 (2025) | −23% |
| A pound of navel oranges | $0.859 | $1.46 | $1.60 (2025) | +9% |
| A pound of lemons | $1.23 | $2.10 | $2.00 (2025) | −5% |
| A 12-oz pint of strawberries | $2.23 | $3.80 | $2.65 (2025) | −30% |
| A pound of seedless grapes | $2.06 | $3.51 | $2.28 (2020) | −19% |
| A pound of iceberg lettuce | $0.798 | $1.36 | $1.59 (2025) | +17% |
| A pound of tomatoes | $1.61 | $2.74 | $1.84 (2025) | −33% |
| A pound of white potatoes | $0.454 | $0.774 | $0.963 (2025) | +24% |
| A pound of broccoli | $1.20 | $2.05 | $2.00 (2019) | +23% |
| A pound of white sugar | $0.426 | $0.726 | $1.02 (2025) | +40% |
| A pound of dried beans | $0.767 | $1.31 | $1.64 (2025) | +25% |
| A pound of margarine | $1.08 | $1.84 | $1.64 (2019) | +12% |
| 16 ounces of potato chips | $3.40 | $5.79 | $6.71 (2025) | +16% |
| A pound of ground coffee | $2.85 | $4.86 | $8.18 (2025) | +68% |
| 16 ounces of beer | $1.07 | $1.82 | $1.83 (2025) | 0% |
| A liter of table wine | $6.92 | $11.79 | $13.97 (2025) | +18% |
Average prices are U.S. city averages from the U.S. Bureau of Labor Statistics (average price data), averaged over each calendar year. A year is included only when the Bureau published at least nine months of prices for it. Values in 2025 dollars use the Consumer Price Index for All Urban Consumers (CPI-U) annual average. See how Sticker Shock builds its data. Figures may contain errors and are not financial advice.