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What things cost in 2004

In 2004, a gallon of regular gas cost $1.88, a dozen large eggs $1.34 and a pound of white bread $0.969 on average, according to the U.S. Bureau of Labor Statistics. Prices overall were 1.7 times higher by 2025, so $1.00 in 2004 bought about as much as $1.70 did in 2025.

By category

Energy: a gallon of regular gas $1.88, a gallon of diesel $1.92, a gallon of heating oil $1.65 and a kilowatt-hour of electricity $0.094. Bread, grains and baking: a pound of white bread $0.969, a pound of all-purpose flour $0.303, a pound of white rice $0.536, a pound of spaghetti $0.947 and a pound of chocolate chip cookies $2.65. Meat and poultry: a pound of ground beef $2.16, a pound of sirloin steak $6.62, a pound of beef stew meat $3.32, a pound of whole chicken $1.07, a pound of frozen whole turkey $1.09, a pound of sliced bacon $3.38, a pound of pork chops $3.08, a pound of boneless ham $3.05 and a pound of bologna $2.60. Eggs and dairy in 2004: a dozen large eggs $1.34, a gallon of whole milk $3.16, a pound of cheddar cheese $4.27, a pound of American cheese $3.98 and a half gallon of ice cream $3.84. In fruit and vegetables, a pound of bananas cost $0.495, a pound of navel oranges cost $0.859, a pound of lemons cost $1.23, a 12-oz pint of strawberries cost $2.23, a pound of seedless grapes cost $2.06, a pound of iceberg lettuce cost $0.798, a pound of tomatoes cost $1.61, a pound of white potatoes cost $0.454 and a pound of broccoli cost $1.20. Pantry and snacks in 2004: a pound of white sugar $0.426, a pound of dried beans $0.767, a pound of margarine $1.08 and 16 ounces of potato chips $3.40. In coffee, beer and wine, a pound of ground coffee cost $2.85, 16 ounces of beer cost $1.07 and a liter of table wine cost $6.92.

What changed

Compared with 2003, the biggest increases were for a pound of white rice (up 19%), a gallon of regular gas (up 18%) and a gallon of heating oil (up 18%), and the biggest decreases were for a pound of lemons (down 7%), a pound of chocolate chip cookies (down 6%) and a pound of white bread (down 3%).

Since 2004, 27 of these 39 items have risen faster than overall inflation, so they cost more today even after adjusting for it: a dozen large eggs, a pound of ground coffee, a pound of ground beef, a pound of beef stew meat, a pound of white sugar, a gallon of heating oil, a pound of dried beans, a pound of white potatoes, a pound of broccoli, a pound of sliced bacon, a liter of table wine, a pound of iceberg lettuce, 16 ounces of potato chips, a kilowatt-hour of electricity, a pound of sirloin steak, a pound of white rice, a pound of white bread, a pound of whole chicken, a gallon of diesel, a pound of margarine, a pound of chocolate chip cookies, a pound of navel oranges, a pound of all-purpose flour, a pound of boneless ham, a pound of frozen whole turkey, a gallon of regular gas and 16 ounces of beer. The other 12 are cheaper in real terms than in 2004; the biggest real-terms drops were for a pound of tomatoes (33% lower), a 12-oz pint of strawberries (30% lower) and a pound of American cheese (27% lower). Some of these series end before 2025; for those, the comparison uses the last year the Bureau published.

Every item in 2004

Everyday prices in 2004
ItemPrice in 2004In 2025 dollarsLatest priceReal change to latest
A gallon of regular gas$1.88$3.20$3.26 (2025)+2%
A gallon of diesel$1.92$3.27$3.68 (2025)+12%
A gallon of heating oil$1.65$2.81$3.62 (2025)+29%
A kilowatt-hour of electricity$0.094$0.16$0.185 (2025)+15%
A pound of white bread$0.969$1.65$1.87 (2025)+13%
A pound of all-purpose flour$0.303$0.516$0.56 (2025)+8%
A pound of white rice$0.536$0.914$1.05 (2025)+15%
A pound of spaghetti$0.947$1.61$1.32 (2025)−18%
A pound of chocolate chip cookies$2.65$4.52$5.05 (2025)+12%
A pound of ground beef$2.16$3.68$6.09 (2025)+65%
A pound of sirloin steak$6.62$11.28$12.97 (2025)+15%
A pound of beef stew meat$3.32$5.66$8.14 (2025)+44%
A pound of whole chicken$1.07$1.82$2.06 (2025)+13%
A pound of frozen whole turkey$1.09$1.86$1.52 (2019)+3%
A pound of sliced bacon$3.38$5.76$7.02 (2025)+22%
A pound of pork chops$3.08$5.25$4.56 (2025)−13%
A pound of boneless ham$3.05$5.20$5.48 (2025)+5%
A pound of bologna$2.60$4.43$2.70 (2019)−23%
A dozen large eggs$1.34$2.28$4.25 (2025)+86%
A gallon of whole milk$3.16$5.39$4.07 (2025)−24%
A pound of cheddar cheese$4.27$7.28$5.84 (2025)−20%
A pound of American cheese$3.98$6.78$4.95 (2025)−27%
A half gallon of ice cream$3.84$6.54$6.37 (2025)−3%
A pound of bananas$0.495$0.844$0.647 (2025)−23%
A pound of navel oranges$0.859$1.46$1.60 (2025)+9%
A pound of lemons$1.23$2.10$2.00 (2025)−5%
A 12-oz pint of strawberries$2.23$3.80$2.65 (2025)−30%
A pound of seedless grapes$2.06$3.51$2.28 (2020)−19%
A pound of iceberg lettuce$0.798$1.36$1.59 (2025)+17%
A pound of tomatoes$1.61$2.74$1.84 (2025)−33%
A pound of white potatoes$0.454$0.774$0.963 (2025)+24%
A pound of broccoli$1.20$2.05$2.00 (2019)+23%
A pound of white sugar$0.426$0.726$1.02 (2025)+40%
A pound of dried beans$0.767$1.31$1.64 (2025)+25%
A pound of margarine$1.08$1.84$1.64 (2019)+12%
16 ounces of potato chips$3.40$5.79$6.71 (2025)+16%
A pound of ground coffee$2.85$4.86$8.18 (2025)+68%
16 ounces of beer$1.07$1.82$1.83 (2025)0%
A liter of table wine$6.92$11.79$13.97 (2025)+18%

Average prices are U.S. city averages from the U.S. Bureau of Labor Statistics (average price data), averaged over each calendar year. A year is included only when the Bureau published at least nine months of prices for it. Values in 2025 dollars use the Consumer Price Index for All Urban Consumers (CPI-U) annual average. See how Sticker Shock builds its data. Figures may contain errors and are not financial advice.